What Is an Investment Advisory Representative (IAR)?
An Investment Advisory Representative (IAR) refers to licensed and authorized personnel who work for investment advisory companies The primary responsibility of an IAR is to provide investment-related advice as a financial advisor or planner.
- IARs receive compensation by charging fees, either on a commission basis, as a flat or hourly fee, or as a percentage of assets under management (AUM).
- Investment advisor representatives (IARs) are individuals employed by or associated with an investment advisor who makes any recommendations or otherwise gives financial or investment advice.
- IARs must be properly registered with, and at a minimum complete credentialing exams certified by, FINRA.
Understanding Investment Advisory Representatives
Investment advisory representatives, as the name suggests, are representatives of investment advisory firms (RIAs). IARs are typically tasked with duties and roles that would cast them as financial advisors and/or financial planners. IARs often work with individual clients to help them achieve their financial goals and build investment portfolios.
More specifically, IARs commonly engage in the following:
Make Recommendations: IARs use their skill and judgment to make recommendations about different securities. They may use research produced by their firm to make an investment decision. For example, an IAR might make a buy recommendation to a client after analyzing a research note.
Manages Client Accounts: This includes all aspects of account management from managing discretionary accounts, to following up on administration issues. For instance, an IAR may request additional funds from an investor to settle an outstanding trade.
Advisory Services: IARs may provide general investment advice. For example, they may present a daily market report at a local television station or write a weekly investment column for a newspaper.
Supervise other IARs: An Investment Advisory Representative may manage other IARs. For example, they may ensure new staff met all regulatory requirements. IARs may also help train junior team members and monitor the investment advice they give to investors.
An employee of an investment firm who does not directly engage in financial advice or investment recommendations to clients would not need to register as an IAR. Support staff, administrators, secretaries, etc.
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Investment advisory services are offered through Foundations Investment Advisors, LLC and is a SEC registered investment advisor.